A leading data management, data analysis and CRM consultancy
At Blueberry Wave we:
for enhanced data
Our data management technology helps businesses to better understand their customers’ behaviours and needs, enabling simple straightforward communications, reporting and KPI tracking.
for maximised value
Through data analysis, we give you the most powerful tool your business needs: knowledge. We focus this newfound knowledge to help you build measurable marketing strategies that deliver results.
for optimum engagement
At Blueberry Wave we manage the whole process, from comms planning and data selection to creative delivery, we ensure the right message gets delivered to your customer at the right time.
Incremental sales increased by 27%
The co-operative energy
With competition from the ‘Big Six’ leading energy providers, The Co-operative Energy were keen to recruit cost effective, good quality customers and grow this year-on-year. Our three-stage approach increased customer acquisition and showed a 20% uplift in prompted awareness where marketing activity had occurred.
Increase in redemptions of 735%
World of Felix
Through our management and analysis of Nestle Purina’s customer database of pet owners, World of Felix saw an increase of redemptions of 735% in the first year which, over the course of a three year scheme, would see over £7m of additional consumer spend.
Enabling better B2B communications in the UK
To enable simple straightforward communications and a better understanding of customer data, Blueberry Wave developed a Single Customer View database for Regus and consolidated all prospect list purchasing. This drove the company’s communications in the UK, US and Canada for accelerated acquisition and ongoing CRM.
Defining optimal product range for increased sales in stores
Through customers profiling, analysis of spend behaviour and product ‘peaks and troughs’, Goldsmiths gained a better understanding of customer behaviour and needs. The data has been used to drive product range and volume requirements UK-wide, enhancing the company’s profitability.
“I wouldn’t hesitate working with Blueberry Wave in all aspects of their business, they are helpful, professional and above all the work they provide back is accurate and incredibly useful.”
Andrew Fruer, All Leisure Group
73% open rate of communications
Dairy Crest Clover
With changes in Clover’s product manufacture, the brand was keen to retain customer loyalty. We designed a collectibles scheme, which over the transition period saw a 73% email open rate and 30% incremental spend in grocery.
Data Strategy GOLD Award
NESTLÉ – NESCAFÉ
Our work with Nescafé resulted in our Data Strategy Award win. Through our management of the entire Nestlé consumer database and Nescafé Pick Me Ups redemption scheme, Nescafé gained key insights into customer coffee consumption, attitudes and brand loyalty.
16% increase in sign-ups
Sally Salon Services
Sally Salon Services were keen to improve their customer relationship management and drive acquisition, development and retention activity. Through a three-stage approach, the company saw an increase in sign –ups and sales margins.