Blueberry Wave Voted Best Agency In CRM – Again!

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Pamela Bath

Blueberry Wave have won again at the Recommended Agencies Register (RAR) Awards.  Receiving the 2015 award for best agency in CRM/Data they have been finalists in this category every year for the last 4 years and winners of the award for 3 of those years – a feat unsurpassed by any other agency.

With customer service now a key success factor of any business, the RAR Awards are a true reflection of how well a company actually delivers in adding value to their clients. Only companies who deliver outstanding results and the very highest levels of client satisfaction make the cut.

The RAR Awards are open to marketing agencies spread across all key disciplines, and rewards the best performing ones. What makes the awards unique, and a true reflection of an agency’s actual worth, is that clients rate their agency for the services that have been delivered over the previous year. The service ratings are spread across a wide range of criteria including creativity, effectiveness, strategic thinking, value for money, service, and a host of other parameters. The ratings cover the full range of marketing services including advertising, design, PR events, and more.

Pamela Bath, founding partner at Blueberry Wave was understandably delighted, saying: “to be consistently rated so highly by our clients is testament to the great team and the excellent work we have delivered – not only over the last year, but over the four years that we have been involved with RAR”

Blueberry Wave, in partnership with its client, Sally Salon Services, also became a 2015 finalist of another prestigious award – the Chartered Institute of Marketing (CIM) Marketing Excellence Awards, in the Customer Experience category. These awards focus on the originality and creativity demonstrated by marketers, and celebrate the success of the marketing campaigns launched by them.

Blueberry Wave / Sally Salon Services were recognised by the judging panel of leading industry experts for the development and implementation of a new Customer Welcome programme – a significant development that not only enhanced the customer experience but increased new customer sign ups by 16% and delivered a 23% uplift in customers making a second purchase – all whilst delivering an improvement in margin.  Pamela Bath commented on this success: “we were so proud to be finalists at the CIM Marketing Excellence Awards – particularly as we were competing against some of the largest agencies in the UK – it really does demonstrate the quality of the work we are creating and delivering for our clients”

Blueberry Wave, is a leading and established database, data analysis, and CRM consultancy with a mission is to find and nurture customers for business with ambition.

For over 15 years, the 40 plus strong team have been helping big brands use data to change the way they engage with their customers. Whether it is creating the single customer view, deriving actionable insights or developing agile communications strategies, data is at the heart of everything they do: ultimately using it to identify and develop individual customers.  In effect, they make data personal.

The company has, over the years, established a successful footprint across a wide range of sectors including Automotive, Charities, Consumer durables, FMCG, Fashion, Financial Services, Healthcare, I.T., Leisure & Travel, Retail, Professional Services, Telecommunications and Utilities.

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