JWT London Bulks Up Data with a Bunch of Blueberries



J. Walter Thompson London has moved data squarely into the heart of the agency with its new in-house partnership with ‘data powered marketing services provider’ Blueberry Wave.
The partnership will see a unit of staff from Blueberry Wave – the ‘blueberries – based in JWT’s London office. By bringing Blueberry Wave in-house it means they can be integrated across all areas of JWT’s existing total brand experience offering, including CRM, social and content, digital technology, and shopper marketing. It also allows the agency a degree of flexibility, bringing in specific skills for particular projects.

Read more on Little Black Book, Decision Marketing and Campaign Live.

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