The Co‑Operative Energy

Sitting in an extremely competitive market amongst the ‘Big Six’ leading energy providers, The Co-operative Energy were keen to up their game, driving awareness across the UK and increasing their year-on-year sales.

The challenge

With the ‘Big Six’ energy providers ruling with ‘Big Six’ budgets, The Co-operative Energy were striving to drive awareness of their services in an already saturated market. Through driving awareness across five UK regions they wanted to recruit cost effective, good quality customers and gain an understanding of how to stimulate growth in year-on-year sales.

Our approach

Blueberry Wave used a two-staged approach. The first looked at finding more customers, like The Co-operative Energy’s existing profitable base, by using modelled data. The second looked at raising awareness using layered media – to see which type of media worked best for each specific region. The impact of our work was measured by a national online survey carried our pre and post campaign.

The results

Incremental customer acquisition increased by 27% and in the regions where marketing activity took place there was a 20% uplift in prompted awareness – compared to an 11% drop across the rest of the country during the same time period.

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