The first step of communications planning is to put yourself in the shoes of your customer or audience.
You’ll need to ask yourself questions – What do they need to know, and what do they want to hear? What’s their preferred way of receiving information? What will stop them listening to what you have to say? How will you know that they have got the message?
If you need to communicate general day-to-day information or “big news” about major changes in your organisation, the best communications start with good planning.
Whether your business requires tactical messaging or a fully embedded loyalty programme, and whether you’re using DM or digital platforms, our teams provide real, hands-on management.
We work with you to write communications plans – managing audience selection and writing creative requirements briefs. We look at supporting activity, plan timings, source incentives, and build campaigns that have resonance and consistency across your customer touchpoints.