Marketing Automation Software

What is Marketing Automation Software?

To get the most out of your data, you need to be able to analyse it in the most efficient and intuitive way possible. Marketing strategy is reliant on finding and using the best information available. Blueberry Wave technology makes this easy by quickly eliminating inefficiencies, ensuring you find the right information you need with speed.

At its best, marketing automation is software and tactics that allow companies to nurture prospects with highly personalised, useful content that helps convert prospects to customers and turn customers into delighted customers.

This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

While our single customer view provides you with all the data you need, our best of breed tools enable you to get the full potential from your data, to overcome challenges and realise business success.

By assimilating your data in an intuitive, highly visual and fast way, accessible from your own desk, you’ll be creating actionable campaigns and structured communication journeys for each customer segment with ROI calculated across all campaigns. You can react to your customers’ behaviour with an immediacy and relevance to maximise customer satisfaction and value.

Our marketing automation software also allows managers to track progress of each strategy and campaign – giving them the ability to reassess the customer journey during each phase. In turn, your business can assess performance metrics and analytical reports, to move forward with current strategies in an informed way.

Our marketing automation software provides secure cloud based access to:

  • Data interrogation, visualisation and analysis – making decision making and strategy planning easier
  • Integration with MS Office software and mapping packages – enabling you to carry out further analysis with ease, at your own desk
  • Integration with email broadcast platforms to push campaigns and pull responses in near real time – reducing inefficiencies in the marketing process and keeping things flowing from one stage to the next

Full online reporting – with access for those who need it across your business and ensuring reports are available for business accountability and future decision-making.

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