Single Customer View Development

To market the right products or services to your customers, at the right time, it’s essential to develop a holistic view of their needs and behaviours. The single customer view (SCV) database allows you to do this and is the cornerstone of your Customer Relationship Management Solution.

What is a single customer view (SCV)?

A single customer view (SCV) brings together all the information you have on your customers across the disparate business units into one central place, giving you a complete view of your customers and making your database far more manageable and maintainable.

A single customer view provides businesses with the ability to track customers and their communications across every channel.

The obvious benefits of this include much improved customer service levels, better customer retention, higher conversion rates and hopefully an improved overall customer lifetime value (CLV).

Single Customer View also means being able to use the huge amount of data being pulled in from all these various channels into one place, and being able to use that data in a meaningful way. By building a fuller, personalised picture of the customer and their journey, a business will have a more insightful guide to improving future sales and make improvements to future customer interactions.

A Marketing Director without a single customer view (SCV) can find it impossible to get the right segmentation of data to plan future campaigns or track campaign effectiveness. A Sales Manager that does not have a single customer view cannot see what their customers bought, where issues have arisen and what is missing for his or her key accounts. This makes it very difficult for the Sales Manager to plan their next move.

Organisationally this will also lead to better communication between traditionally separate teams and a more cooperative approach to customer service.

Look at me skilfully avoiding term ‘siloes’ there.

SCV also means being able to use the huge amount of data being pulled in from all these various channels into one place, and being able to use that data in a meaningful way. By building a fuller, personalised picture of the customer and their journey, a business will have a more insightful guide to improving future sales and make improvements to future customer interactions.

Without visibility into a single customer view of all sales, marketing, customer service and all enterprise data, how will you know what’s working, what’s not or how you’re going to improve?

The power of our Single Customer View (SCV) database

Blueberry Wave’s single customer view development helps you to understand your customers, identified from your contact data, by bringing together everything you know about them. It combines knowledge including existing enquiries, sales, promotional communication history, digital behaviour and responses, along with any other data relating to customer engagement. Together, this comprehensive information allows you to market accurately to your customers. It allows you to better understand customer needs and develop the right strategies for every segment of customers you serve, helping you to retain and manage them.

The information portrayed in our SCV database is clean, easy to navigate and clear. It gives access to specific customer information quickly, to assess which of your customers offer up the best opportunities for upselling and profitability.

Blueberry Wave provides all the support required to design, build, manage and host your database – which can be updated every day or more frequently if required. We can lead you through the entire process from cleansing and de-duplicating your data, as well as discussing all your data streams individually to decide which information is important to the business.

It’s all based on business objectives and our reputation is second to none.

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