dataIQ Discussion Whitepaper – SCV


SCV 2.0 – Making the road to relevance a reality

Having been in the industry for 30 years, I have seen the SCV drift out of fashion to be replaced by the new kids of digital, social and programmatic. But now it has come back with a vengeance.

I, for one, am delighted the SCV is back – let’s call it v2.0. It is data being used in its purest form – to drive intelligent communications. Data reflecting real life. A thing of beauty.

In this review of the day’s conversations, you can read views from companies in various stages of evolution of SCV 2.0. I hope you enjoy reading about their experiences, challenges and concerns as much as I enjoyed listening to them the first time.

Steve Mattey
Chief operating officer
Blueberry Wave

Download the dataIQ Discussion – SCV Whitepaper here.

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