London Business School

London Business School knew that a streamlined, customer-centric experience would prove to be much more engaging for their prospects and enhance relationships between the school and its customers.

The challenge

Proper engagement with its customers and prospects was key for London Business School. It would help to drive profits while offering customers an experience to remember – for all the right reasons. It was also important for this new customer-centric approach to be operationally streamlined too, remaining cost effective and leveraging the right resources.

Our approach

Blueberry Wave analysed current customers’ journeys and looked at ways to improve them. We did this by running more than 20 workshops with key stakeholders and mapping customer journeys across all key school programmes.

Through our analysis we identified areas for marketing funnel improvement, organisational change and provided a platform specification for customer orientated systems.

The results

London Business School now have a way forward with their new central marketing database, implementing our recommendations prior to the development of detailed marketing programmes.

“The Blueberry Wave team are focused on truly understanding your business and stakeholder requirements, resulting in practical solutions that address the core business needs.

“They have helped us fundamentally shift the way we manage our customers and utilise data.

“They are utterly focused on delivering projects and driving results for the School. Blueberry Wave is what you wish every other agency could be.”

Claire Emmison
Relationship Marketing Manager, London Business School

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