Marketing Campaign Management
Communicating with your customers and potential customers, on their terms, is essential in today’s competitive landscape. They want and expect custom interactions that are personalised, relevant, and right on time.
Blueberry Wave can help you design powerful communications that optimise your assets, support your entire business and resonate with buyers.
Our client services team provides full campaign management, whether building html from creative assets and email broadcasting, or scoping mailing activity with detailed audience groups for creative/offer variants. Our team’s experience is drawn from a wide range of marketing disciplines – which we use when applying your data to support in/on pack promotion or ATL spend.
We build detailed schedules, brief internal and external resources and manage budget expenditure and operational delivery, whether in house or with your suppliers. At all stages, we collaborate with your supporting teams and agencies to ensure a mutuality of approach that creates a highly effective, dependable team.